Large Account Management Process (LAMP®) uncovers how to best manage and grow strategic accounts by bringing the entire relationship into view. This process provides organizations a road map for identifying strategic customer relationships that have growth potential. Participants develop a one- to three-year plan to strengthen the account relationship through team selling and customer collaboration.

LAMP begins with an analysis of an organization’s current position within actual accounts to identify discrepancies and develop a shared vision between your organization and your customer’s organization. LAMP participants learn to document long-term plans for managing key accounts and allocating resources effectively. They will also learn to craft strategies for managing cross-functional teams to clarify roles and responsibilities, boost collaboration, and ensure accountability. The program also presents a method for enhancing relationships between the buying and selling organizations.