Developing a Change-Ready Sales Culture
When promoted to your role in sales management, did you realize that your success not only hinged on how to motivate and manage a sales organization, but also on how to lead and manage change?
In a changing business environment with more questions than answers, leading a sales organization to achieve desired sales results is an accomplishment unto itself. So when an organization consistently wins, ah, that’s when the market takes notice and pays attention. As a global performance consultant working with industry leaders, other than a differentiating strategy, structure or product offering, I’ve found there’s always one key win indicator – their ability to discover and act on needed and relevant change. The attitude and aptitude for all of the sales organization to be fully engaged in change is required and ongoing.
When your sales organization is operating from a change-ready culture, you know what changes are most relevant and you’re ready to seize the opportunity. Being a change leader in your industry attracts key talent like a magnet and positions your sales organization to experience sustainable revenue and market growth. That’s powerful and certainly more fun!